Jure Grahek has been at the forefront of crypto and gaming since the two industries first started forming synergies. He joined ZEBEDEE, an innovative FinTech for the games industry, early on and took the company to market as Head of Marketing before transitioning to a hybrid role between BD and strategy, where he now works with a range of partners and across internal teams. As an execution-focused leader, he naturally took an interest in AI and drove the adoption of AI tools in ZEBEDEE’s creative teams and beyond. Before joining ZEBEDEE, he honed his expertise at both crypto and gaming companies, including global leaders like Bitstamp and Outfit7.